In recent years, much of the true science behind 100% fruit juice and its health benefits has been misread or excluded from the debate on health, leading to consumer confusion. Through Fruit Juice Matters, the AIJN (European Fruit Juice Association) is addressing this confusion by offering clear, evidence-based scientific information on juice. AIJN is supporting growers, packers and the rest of the fruit juice industry and together we help share the science and facts about how 100% juice can support good health and celebrate its goodness.
Fruit Juice Matters is a pan-European, science-based campaign across 14 countries designed to share credible and balanced research about fruit juice.
Fruit Juice Matters works with national fruit juice associations from 14 countries to share science and opinions from leading experts and clear and credible science for everyone: from scientist and doctor, to nutritionist and dietitian, journalist and consumer.
• In moderation, fruit juice is good for us. It contains vitamins and minerals that are essential to good health.
• In Europe, most people don’t eat nearly enough fruit and vegetables. Drinking fruit juice daily helps increase your fruit and vegetable intake
• In countries such as the UK and Spain, 100% fruit juice is included in 5 a Day guidelines as a portion of fruit and vegetables due to its vitamins and minerals.
The Fruit Juice Matters European website is now live. You can check it out here: fruitjuicematters.eu